Job Title: SEO/GEO Specialist
Company Name: XOOBAY
Functional Department: Growth & Digital Marketing
Work Location: Hong Kong / Remote
Job Description
As an SEO/GEO expert at XOOBAY, you will join a dynamic global growth team. You will be responsible for developing and executing cutting-edge Search Engine Optimization (SEO) and Generative Engine Optimization (GEO) strategies. This position focuses not only on traditional Google rankings but also on leveraging a full-stack AI tool matrix to enhance the visibility of the XOOBAY platform, global supplier resources, and cross-border supply chain advantages in various AI search tools (such as ChatGPT, Perplexity, and Claude). You will empower content generation and strategy execution with AI to help Chinese supply chains achieve intelligent brand globalization.
Job Responsibilities
GEO Strategic Leadership: Responsible for XOOBAY's Generative Engine Optimization (GEO) framework, ensuring that platform content becomes the preferred authoritative source for AI search results through structured data, semantic analysis, and AEO (Answer Engine Optimization) strategies.
AI-driven content experimentation: **Proficient in using various generative AI tools (such as ChatGPT, Claude, Midjourney, Jasper, etc.)** to produce large-scale, multilingual SEO content and continuously optimize prompts to improve content quality and conversion rates.
Full-stack SEO Management: Oversee and execute technical SEO audits, keyword research (for cross-border e-commerce and B2B trade), page optimization, and global backlink building.
Supply chain content transformation: We conduct in-depth research on e-commerce supply chains and supplier resources, and use AI to transform factory strength, product specifications, and trade logic into international marketing language that aligns with the search intentions of global buyers.
Efficiency Tool Integration: Explore and integrate AI SEO tools (such as Perplexity Pages, Surfer SEO, Content at Scale, etc.) to improve the efficiency of keyword research, competitor analysis, and report generation through automation.
Data Insights and Reporting: Establish and maintain an SEO/GEO monitoring system, leverage AI-assisted data analysis, and provide actionable growth insights for business decisions.
Cross-departmental collaboration: Communicate requirements with the technology and product teams to ensure that SEO/GEO best practices are applied throughout the platform development lifecycle.
Job Requirements
Educational background: Bachelor's degree or above in Marketing, Computer Science, International Trade or related fields.
Industry Experience: Over 5 years of practical experience in SEO, with at least 3 years focused on cross-border e-commerce or global trade. Experience with major e-commerce platforms (such as Amazon, Alibaba, Shopee) is preferred.
AI Tools Expertise: Proficient in and able to flexibly combine various mainstream AI tools. Possesses excellent prompt engineering skills, enabling the use of AI to significantly improve workflow efficiency, rather than relying on traditional manual creation methods.
Professional skills: Proficient in SEO technical principles (crawl, index, rendering, Core Web Vitals).
Has a deep understanding of AI search ranking mechanisms and is able to optimize content for Large Language Models (LLM).
Familiar with the e-commerce ecosystem: Possesses keen business insight into global supply chains, supplier access, and cross-border logistics logic.
Tools Used: Proficient in using professional SEO tools such as Google Search Console, Ahrefs, SEMrush, and Screaming Frog.
Language skills: Excellent English and Chinese (Simplified/Traditional) reading and writing skills, capable of cross-border teamwork and international copywriting.
Please send your resume to: [email protected] (please indicate: SEO/GEO Specialist applicant)
XOOBAY is a company that provides equal employment opportunities, and we welcome talented people from diverse backgrounds to join us.