About
Brand Positioning
Focused on the research, development, and production of Luosifen, the brand is a modern food enterprise integrating manufacturing, R&D, international trade, warehousing, and logistics. It is also a Vice President Unit of the Liuzhou Luosifen Industry Association, reflecting strong industry recognition and leadership.
Core Business Data
• Factory area: 18,000 sqm
• Daily production capacity: 600,000 packs
• Workforce: 300+ employees
- 80 technical specialists
- 100 highly educated professionals • Signature original flavor product sales: 80,000,000+ packs (cumulative) • Douyin store sales: 7,000,000+ units sold via product links • Tmall store sales: 10,000+ monthly units
Brand Honors
• 2020: Top 10 Most Popular Pre-packaged Luosifen Brands in Liuzhou
• 2021: Vice President Unit, 2nd Liuzhou Luosifen Industry Association
• 2022: Top 10 Pre-packaged Luosifen Brands in Liuzhou
• 2022: Douyin Double 11 Shopping Festival – #1 Store in Luosifen Category
• 2022: Douyin New Year Festival – #1 Product in Instant Food Category
Development Milestones
• Jul 2020: Entered Douyin, Kuaishou, and Taobao, launching core e-commerce operations
• Aug–Dec 2020: Achieved RMB 60 million+ revenue on Douyin
• Jan 2021: Expanded factory to 12,000 sqm, daily output reached 250,000 packs; signed strategic annual agreement with Douyin; achieved RMB 13.95 million GMV in Luosifen category, ranking #1
• Mar 2021: Ranked #1 on Douyin Luosifen Best-Seller List
• Aug 2021: Ranked #2 in Douyin Food Category Sales
• Jan 2022: Daily output increased to 400,000 packs; workforce exceeded 300; ranked #1 in 30-day sales
• Aug 2022: Ranked #1 on Douyin 818 Brand Ranking
• Jan 2023: Expanded factory to 18,000 sqm; daily output reached 600,000 packs; ranked Top 3 on Douyin Best-Seller List
• 2024: Established cloud warehouse system to enhance fulfillment capabilities
• 2025: Planning new flavor innovations and targeting top rankings across major platforms
Core Product Lines
- Original Flavor Luosifen (320g) 6-pack:Regular Features 8 separate seasoning packs; broth slow-cooked for 8 hours with pork bones and river snails
- Instant Brew Luosifen (265g) 6-pack: Regular
- Extra Spicy & Strong Flavor Luosifen (370g) 6-pack: Regular Enhanced broth, double bamboo shoots, double chili oil
- Snail Meat Enhanced Luosifen (340g) 6-pack: Regular real snail meat pack for richer taste
- Extreme Spicy Rich Broth Luosifen (380g) 5-pack: Regular
- Spicy Crayfish Flavor Luosifen (320g) 6-pack: Regular Liuzhou snails and Hubei crayfish base
- Dry Mix Luosifen (320g) 6-pack: Regular noodles fully coated in rich sauce
- Instant Cup Luosifen (208g) 6 cups: Regular Convenient cup format, ready in 5 minutes
General Product Information
• Allergen information: Contains shellfish, peanuts, soy products, and chili products
• Production date: Within 1 week prior to shipment
• Shelf life: 180 days
• Promotions: Direct price discounts
• Shipping time: Within 48 hours
• Courier: YTO Express
Shipping policy:
- Free shipping to most regions in China
- Additional fees apply for certain regions
- No shipping to Xinjiang, Tibet, Hong Kong, or Taiwan
Future Development – Offline
• Multi-brand portfolio including Shishangluo and Quanjuluo
• Retail presence across 33 cities including Shenzhen, Shanghai, and Hangzhou
• Central kitchen supply chain across Shanghai, Hangzhou, Shenzhen, Liuzhou, and Nanning
• National franchise expansion plan, targeting 100+ stores by end of 2025
Future Development – Online
• Presence across major platforms: XooBay
• Business coverage includes live commerce, influencer incubation, city-level distribution, offline franchising, technical training, and OEM production
Mission
Guided by innovation and a commitment to quality, the company strives to deliver exceptional products and services, build a strong and trusted brand, and continuously enhance customer satisfaction—bringing authentic Liuzhou Luosifen to households around the world.