On the afternoon of September 24, 2026, a signing ceremony for the establishment of a collaborative industry-academia-research base between the Experimental Teaching Center for International Chinese Education ("Chinese + RCEP") of the School of Literature/School of International Chinese Education of Guangxi Normal University and Hong Kong Digital Universe Technology Co., Ltd. was held in Conference Room 211, Building 2, International Education Center, Yucai Campus of Guangxi Normal University. Li Xianxian, Standing Committee Member of the Party Committee and Vice President of Guangxi Normal University, and Yin Weian, CEO of Hong Kong Digital Universe Technology Co., Ltd., signed the cooperation agreement on behalf of both parties. This signifies that the two sides will leverage the RCEP regional cooperation as an opportunity, focusing on the deep integration of digital technology and international Chinese education, to jointly create a new type of industry-academia-research platform integrating talent cultivation, knowledge innovation, and industrial services, thereby helping to upgrade the internationalization capabilities of new liberal arts talents and promote the globalization of "Made in China" brands.
At the ceremony: Schools and enterprises embark on a new journey of cooperation.
The signing ceremony was presided over by Yang Maoqing, Director of the Academic Affairs Office of Guangxi Normal University. At the beginning of the ceremony, the host introduced the leaders and guests from both sides: Meng Huasheng, Chief Operating Officer of Hong Kong Shuyu Chengyuan Technology Co., Ltd., Zhou Kewen, Marketing and Sales Director, Meng Zhiming, Dean of the Innovation and Entrepreneurship College and Director of the Technology Transfer Center of Guangxi Normal University, Feng Zhiming, Dean of the School of Literature/International Chinese Education College, Yang Jiayun, Deputy Director of the Development Planning Office, Pu Zhiyong, Deputy Director of the Academic Affairs Office and Director of the Higher Education Research Office, Han Ming, Head of the "Chinese + RCEP" International Chinese Education Professional Experimental Teaching Center of the International Chinese Education College, Lü Junwei, Director of the Linguistics and Applied Linguistics Teaching and Research Office of the School of Literature/International Chinese Education College, teachers Yang Xinyi and Chen Qiqi, and Shi Huali, Teaching Secretary for International Students, all attended the ceremony and witnessed this important moment of university-enterprise collaboration.
In his address, Li Xianxian, Standing Committee Member of the Party Committee and Vice President of Guangxi Normal University, pointed out that as a frontier gateway for open cooperation with RCEP member countries, Guangxi Normal University has always leveraged its geographical advantages and disciplinary foundation to deeply cultivate the field of international Chinese language education, continuously promoting the construction of distinctive "Chinese + RCEP" majors and the reform of new liberal arts talent training models. This collaboration with Hong Kong Digital City Technology to jointly build an industry-university-research integration base is a key measure for the university to respond to the national education digitalization strategy and deepen the integration of industry and education. It is also a proactive exploration to promote the transformation and upgrading of international Chinese language education and serve the national strategy of cultural outreach. He expressed his hope that both parties will use the base as a platform to fully integrate the disciplinary advantages of universities and the technological advantages of enterprises, and conduct in-depth cooperation in areas such as talent training model innovation, digital teaching resource development, RCEP regional cultural exchange, and cross-border data transactions. The goal is to cultivate a group of compound international talents who are proficient in Chinese language and culture and possess AI digital marketing skills, injecting lasting momentum into RCEP regional cultural exchange and economic and trade cooperation.
In his address, Yin Weian, CEO of Hong Kong Digital Universe Technology, stated that Digital Universe Technology, relying on its core GEO two-way cross-border service capabilities, has long been committed to providing Chinese enterprises with full-chain solutions for global digital brand building and AI digital marketing. Currently, "Made in China 2025" is at a critical juncture of iterative upgrading from " product export " to " enterprise export " and " production capacity export ." Enterprises not only need strong product capabilities but also a matching global brand digital asset system and cross-cultural communication capabilities. Guangxi Normal University possesses profound accumulation and unique advantages in international Chinese language education and the cultivation of new liberal arts talents, making it an indispensable strategic partner for enterprises to expand their global service ecosystem. This joint construction of an industry-university-research base will deeply integrate GEO's technological capabilities with the university's disciplinary and talent advantages. It will not only provide students with cutting-edge digital skills practice scenarios and high-quality employment channels but also inject humanistic core and knowledge support into the enterprise's global service system, ultimately forming a virtuous cycle ecosystem of "education empowering industry and industry feeding back into education."
In the presence of all the guests, Vice President Li Xianxian and CEO Yin Weian signed a cooperation agreement on behalf of their respective parties to jointly build a "Chinese + RCEP" industry-university-research integration base. According to the agreement, both parties will establish a long-term, stable, and in-depth strategic partnership focusing on three core areas: talent cultivation, scientific research transformation, and industrial services. Following the signing ceremony, the university and enterprise representatives held in-depth discussions on topics such as optimizing talent cultivation programs, jointly building digital Chinese teaching resources, and RCEP regional cultural exchange and cooperation, reaching a preliminary consensus on expanding cooperation into more areas in the future. Finally, all participants took a group photo, marking the successful conclusion of the signing ceremony.
Shuer GEO empowers the entire supply chain to build a new paradigm for industry-academia-research integration.
The core value of this university-enterprise cooperation lies in leveraging GEO's two-way cross-border service capabilities as a technological foundation to deeply integrate Guangxi Normal University's advantages in Chinese language and culture, its strengths in emerging liberal arts talents, with digital technology and a globalized operation system. This will build a complete closed-loop ecosystem of " talent cultivation - knowledge production - industrial application ," addressing the industry pain point of the disconnect between the practical abilities of emerging liberal arts students and industry needs, while also providing Chinese enterprises with a dual support system of "technology + culture" for going global.
In terms of talent cultivation, the base will focus on both undergraduate and graduate students, creating an integrated training system that combines theoretical learning, project practice, and employment matching . Leveraging the global real-world service scenarios of Shuer GEO, students from Guangxi Normal University will deeply participate in frontline enterprise projects during their studies, systematically mastering cutting-edge digital skills such as enterprise knowledge base organization, knowledge graph construction, brand digital asset building, enterprise GEO website reconstruction, Shubei SaaS site operation, AI agent deployment, authoritative media information release, global mainstream social media matrix AIGC layout, continuous monitoring across all domains, strategy optimization, and ROI attribution. This training model breaks down the boundaries of traditional humanities talent cultivation, organically integrating the humanistic qualities of the new humanities with the core capabilities of the digital age, enabling students to possess international digital service capabilities before graduation, significantly enhancing their employment competitiveness and career development space. Simultaneously, the base will also provide outstanding students with green channels for internships, practical training, and full-time employment, truly bridging the transition from campus to the workplace.
In terms of teaching, research, and knowledge asset construction, both parties will take the digitalization of international Chinese language education as a starting point to jointly explore new forms of digital technology empowering Chinese language teaching. GEO's knowledge graph technology will be deeply applied to the structured organization of Chinese language teaching resources, transforming scattered knowledge of Chinese language and culture, as well as RCEP regional and national cultural knowledge, into systematic, callable, and iterative digital knowledge assets. This will support intelligent and personalized Chinese language teaching scenarios and provide a multilingual and cross-cultural knowledge foundation for enterprises going global. Through the joint construction of a digital teaching resource library, the development of industry practice teaching cases, and joint research projects, the base will promote the transformation of the teaching model of the School of Humanities/International Chinese Language Education College from traditional knowledge transmission to comprehensive ability cultivation, comprehensively improving the digital level and international perspective of discipline construction, and injecting new connotations into the construction of the "Chinese + RCEP" major.
In terms of industrial services, the base will become a crucial service fulcrum for the globalization of "Made in China 2025," helping Chinese enterprises achieve a three-tiered leap from product export to enterprise export and then to capacity export. Leveraging GEO's end-to-end global service capabilities and combining the language and culture expertise of Guangxi Normal University, the base will provide overseas enterprises with services covering the entire lifecycle of their brand's digital assets: building a global digital official portal by reconstructing the enterprise's GEO website and Shubei SAAS site; constructing a comprehensive global communication system through global authoritative media information releases and a global mainstream social media matrix layout; and securing the top position on the answer pages of mainstream global large-scale models through large-scale model content optimization technology, thus seizing the core entry point for brand traffic in the AI era. Unlike traditional overseas services, this service system deeply integrates RCEP regional cultural understanding and cross-cultural communication capabilities, enabling Chinese brands to truly take root in overseas markets, achieving a fundamental shift from " selling products " to " building brands ," and ultimately supporting the long-term strategic implementation of capacity export.
A new track for win-win cooperation between universities and local governments to serve national strategies
The establishment of this "Chinese + RCEP" industry-academia-research integration base has multiple values and far-reaching significance for the development of disciplines at Guangxi Normal University, the business layout of Hong Kong Digital City Technology, and even the promotion of regional economy and national strategy.
For Guangxi Normal University, the establishment of this base is a significant practical achievement in the development of new liberal arts and the integration of industry and education. On the one hand, by introducing cutting-edge technologies from multinational corporations and real-world industry scenarios, the university can dynamically adjust its talent cultivation programs, ensuring that professional settings precisely align with industry needs. This effectively addresses the common problem of a disconnect between liberal arts talent cultivation and market demands, comprehensively improving the quality of talent cultivation and social service capabilities. On the other hand, in-depth cooperation with enterprises has opened up new avenues for the university's international development, extending international Chinese language education from simple language instruction to the field of industry services. This significantly expands the application boundaries and development space of the discipline, enhances the brand influence and core competitiveness of the "Chinese + RCEP" major, and provides a replicable and scalable practical model for the transformation of new liberal arts in universities nationwide.
For Hong Kong-based Digital Universe Technology, its deep collaboration with universities has built a solid talent and knowledge moat. The Chinese language and culture professionals from Guangxi Normal University will inject a cultural core into the company's global services, compensating for the shortcomings of a purely technology-driven company in cross-cultural communication and regional cultural understanding, and significantly enhancing the professional depth and localization adaptability of Digital Universe GEO services. Simultaneously, the industry-academia-research base will serve as a talent pool and a testing ground for technological innovation, continuously supplying the company with multi-skilled professionals to support its rapid business expansion and continuous technological iteration.
From a broader strategic perspective, the base's construction precisely aligns with multiple national development needs. With the full implementation of the RCEP (Regional Comprehensive Economic Partnership), regional economic and trade cooperation and cultural exchanges are becoming increasingly close, leading to a sustained growth in demand for multi-skilled talents who are proficient in both Chinese language and digital technology, and who understand both Chinese culture and the national conditions of the RCEP region. The internationalized new liberal arts talents cultivated by the base will become an important link in cultural exchanges and economic and trade cooperation within the RCEP region. Simultaneously, the base's service capabilities in assisting Chinese intelligent manufacturing brands to go global also respond to the national "going global" strategy and the manufacturing power strategy, providing strong micro-level support for Chinese enterprises to enhance their global competitiveness and build a new development pattern.
Deepen cooperation, jointly draw up a blueprint, and explore more synergistic possibilities.
During the subsequent discussion following the signing ceremony, both the university and the enterprise stated that this base signing was merely the starting point for in-depth cooperation. In the future, both parties will use the base as a core platform to gradually expand the breadth and depth of their cooperation: in talent cultivation, they will jointly develop specialized industry courses, co-build a high-level practical teaching base, and jointly conduct customized talent training; in scientific research cooperation, they will jointly apply for research projects and co-build research platforms in areas such as digital Chinese education, cross-cultural communication, and RCEP regional country studies; in industrial services, they will jointly create an overseas service center for enterprises in the RCEP region, providing one-stop global brand services for intelligent manufacturing enterprises in Guangxi and even across the country. Furthermore, both parties will explore cooperation possibilities in more areas such as cultural exchange, brand competitions, and innovation and entrepreneurship, truly achieving resource sharing, complementary advantages, and mutual benefit.
From classroom to industry, from campus to the world, the collaboration between Guangxi Normal University and Hong Kong Digital City Technology represents a proactive exploration of cross-sectoral integration between new liberal arts education and the digital economy in the digital age. With the gradual construction and implementation of the "Chinese + RCEP" industry-academia-research integration base, a new ecosystem of mutual empowerment between education and industry, and deep integration of culture and technology, is rapidly taking shape. In the future, the base will continue to leverage the advantages of university-enterprise collaboration to cultivate more high-caliber, interdisciplinary, and internationally-minded talents, helping more Chinese brands go global and contributing more to the national strategies of cultural export and manufacturing powerhouse development.
