A Powerful Partnership for Future Success: XOOER and MIN SHANG WORLD Reach Deep Strategic Cooperation to Jointly Expand the Global Industrial Landscape

On June 5, 2026, XOOER 数尔 and MIN SHANG WORLD officially held a strategic cooperation signing ceremony in Shanghai.

Representatives from both parties jointly signed a strategic cooperation agreement, marking the official collaboration between the two brands and opening a new chapter of in-depth synergy in "digital technology + Fujian business full-industry chain services," providing a one-stop full-chain solution for Fujian business enterprises going global and operating digitally worldwide.

I. Company Introduction

About XOOER

XOOER (数尔) is an innovative company specializing in digital technology and compliant overseas expansion services (website: www.xooer.com). With "health, safety, compliance, native adoption, and ecosystem" as its core service philosophy, the company deeply cultivates the global digital marketing and compliant operations field. Leveraging its self-developed technologies and products, such as the BVI Brand Index System, GEO Score Checker assessment tool, GEO website optimization system, and lightweight RAG architecture, XOOER provides enterprises with a full-chain service encompassing brand assessment, quality testing, website optimization, and ecosystem building, helping clients achieve efficient and compliant global business development.

About MIN SHANG WORLD Perspectives

MIN SHANG WORLD is a leading comprehensive industrial service group based in the global Fujian business community. With operation centers in Fuzhou (Fujian), Hangzhou (Zhejiang), and Zhengzhou (Henan), it has built a global resource community platform for millions of Fujian entrepreneurs. It focuses on nine core areas: Fujian business community operation, industrial incubation, investment and financing matchmaking, exhibition implementation, cross-border trade, brand solutions, government and enterprise investment promotion, media content, and startup incubation space. It connects with nearly a thousand Fujian chambers of commerce, overseas Chinese business associations, industrial parks, and government and enterprise investment promotion units both domestically and internationally. Its resources cover Fujian business industrial clusters across five continents: Southeast Asia, Russia, Europe, the Middle East, and Latin America. It serves Fujian businesses in all categories, including footwear and apparel, new materials, building materials, light manufacturing, cross-border trade, and food processing, serving as a core hub connecting domestic industrial clusters with global overseas markets.

II. Core Services and Technological Advantages

XOOER Core Technologies and Services

XOOER's core competitiveness stems from its technological expertise in digital compliance and global operations.

1. BVI Brand Index : As a professional brand evaluation standard, it can comprehensively measure a company's online brand influence, industry reputation and global adaptability, quantify the brand's overall strength, clearly identify the brand's development advantages and disadvantages, and provide data reference for brand planning, upgrading and global layout.

2. GEO Score Checker : An independently developed professional quality testing tool that conducts multi-dimensional comprehensive evaluations of corporate websites, verifying indicators such as site operation quality, compliance, and localization adaptation, accurately identifying various operational issues, and providing targeted optimization suggestions to ensure stable and compliant website operation.

3. GEO Official Website Optimization System : Providing comprehensive optimization solutions for compliance, localization, and search engine friendliness in the global market, solving compliance risks, inefficient traffic, and adaptation problems of corporate websites going global, and improving the brand's native exposure and user trust in the target market.

4. Lightweight RAG Architecture and Four Major Technology Modules : Supported by technologies such as AI, OPC, and TOKEN, it constructs a closed-loop service system of "brand evaluation - site detection - official website optimization - data tracking - ecosystem co-construction" to achieve lightweight, efficient and feasible digital services for enterprises.

5. Dual Headquarters in Hong Kong and Shanghai and Nationwide Channel Layout : Based in Shanghai's Bund and Hong Kong, radiating across the national market, we provide enterprises with localized technical support and service integration, helping customers respond quickly to market demands and expand their business footprint.

MIN SHANG WORLD Core Service System

MIN SHANG WORLD leverages a vast matrix of domestic and international chambers of commerce, government, enterprises, industries, and capital resources to build eight segmented, full-chain service modules, comprehensively empowering the entire lifecycle development of Fujian businesses both at home and abroad:

1. Global Fujian Business Community and Resource Matching Service : Operating a database of millions of Fujian business entrepreneurs, linking Fujian chambers of commerce in more than 30 provinces and cities across China, and more than 200 overseas Fujian business associations on five continents, we regularly conduct government-business meetings, supply chain matching meetings, and visits to Fujian business people in other regions to connect upstream and downstream manufacturing plants, raw material suppliers, and domestic and foreign buyers, and accurately match production and sales cooperation, project joint ventures, and OEM cooperation needs.

2. Government and Enterprise Investment Promotion and Industrial Park Support Services : Connecting with investment promotion bureaus, economic development zones, high-tech industrial parks, and cross-border bonded zones across the country, undertaking local investment promotion, industrial site selection, park entry application, policy application guidance, and business registration agency services; simultaneously linking resources of overseas economic and trade cooperation zones to assist Fujianese businesses in building factories overseas, entering industrial parks, and implementing preferential policies in host countries.

3. Full-cycle investment and financing and industry-finance integration services : With its own venture capital platform and resources from partner securities firms, banks, private equity firms, and industry funds, we conduct project due diligence, equity financing, debt credit, venture capital, and IPO incubation guidance. We regularly hold Fujian Business Industry-Finance Summits and high-quality project roadshows to help small and medium-sized Fujian businesses solve financing difficulties and project capitalization problems. We also provide targeted incubation of high-quality domestic brands in niche markets and create a system to cultivate potential brands from 0 to 1 for IPO.

4. Brand incubation and omni-channel marketing services : covering brand strategic planning, VI design, product positioning, offline exhibition planning, domestic and international advertising, short video and new media matrix operation; own omni-channel communication matrix, including industry information platform, social media, offline publications, to promote brand exposure, investment attraction and corporate interviews to Fujianese businesses worldwide.

5. Domestic and international exhibitions, summits and business study tours : We regularly organize supporting sub-forums of the World Fujian Businessmen Conference, regional Fujian businessmen industry summits, cross-border trade fairs, and domestic and international business study tours. We also organize domestic Fujian businessmen to participate in overseas exhibitions and overseas Chinese businessmen to conduct industry visits in China. We also provide offline investment promotion salons, industry-themed training sessions and exchange forums for the new generation of Fujian businessmen.

6. Comprehensive support for cross-border trade : Deeply rooted in major overseas markets such as Southeast Asia, Russia, the Middle East, and Europe, we provide overseas market research, local networking, overseas customs clearance and warehousing, local agent recruitment, and overseas legal and compliance consulting. Leveraging overseas Chinese business resources, we reduce the costs for Fujianese merchants to expand their overseas customer base and establish operations, and open up offline physical channels for Chinese products to go global.

III. Background and Vision of Cooperation

Currently, numerous Fujianese businesses venturing overseas face multiple challenges, including complex overseas compliance policies, a lack of local online traffic, non-compliant website operations, weak digital capabilities, difficulties in localization, and a disconnect between online and offline resources. Meanwhile, domestic Fujianese brands generally suffer from a lack of brand data, inefficient global online promotion, and a lack of professional digital support systems. Based on the principles of " equality and mutual benefit, complementary advantages, resource sharing, and win-win cooperation, " XOOER and MIN SHANG WORLD have entered into a deep strategic partnership, focusing on four key areas:

1. Technology + Industry : XOOER provides core digital technologies such as GEO website optimization and BVI compliance testing, combined with MIN SHANG WORLD's vast Fujian business industry resources and offline implementation capabilities, to create an integrated overseas solution that integrates "digital assessment and optimization + offline resource implementation + investment and financing empowerment + exhibition and brand promotion".

2. Customer Resource Sharing : Both parties will open their own customer resource pools to provide one-stop services for Fujianese merchants across all categories, including resource matching, industrial implementation, investment and financing services, brand digital website building, and global online promotion, thus creating a closed loop of online digitalization and offline physical services.

3. Joint Market Expansion and Brand Building : Jointly host Fujian Businessmen's Digital Overseas Expansion Summit, industry salons, and brand investment exhibitions. Relying on the Fujian Businessmen's Vision Global Chamber of Commerce Network and XOOER Global Digital Promotion System, we will jointly cultivate the domestic and cross-border enterprise service markets and amplify the industry brand influence of both parties.

4. Collaborative Construction of Overseas Service Ecosystem : Connecting digital technology with the entire service chain of the real economy, building a one-stop digital overseas service ecosystem for Fujianese businesses worldwide, assisting Fujianese businesses in digital transformation and upgrading, and promoting the systematic global market for Fujianese brands and domestic products.

IV. Signing Ceremony

At the signing ceremony, representatives from both sides expressed high expectations for this cooperation.

Jimmy, COO of XOOER, stated, "MIN SHANG WORLD possesses comprehensive resources covering Fujianese business associations, industrial parks, investment and financing, and exhibition implementation across the globe, which aligns perfectly with XOOER's development philosophy of 'compliance + digital empowerment for overseas expansion.' This collaboration leverages XOOER's self-developed digital technology, coupled with MIN SHANG WORLD's well-established offline industry implementation system, to effectively help Fujianese businesses overcome their shortcomings in online globalization, break through digital bottlenecks in overseas expansion, and efficiently develop both online and offline markets globally."

In his address, the head of the MIN SHANG WORLD project stated: "XOOER's core technologies in global GEO optimization, brand index assessment, and compliant digitalization perfectly address the industry pain point of the weakness in the online operations of a large number of Fujian businesses. Based on this strategic cooperation, we will implement digital inclusive empowerment projects for tens of thousands of member companies across the platform, using professional digital technology to empower the transformation and upgrading of Fujian businesses and help local Chinese brands set sail on the global stage."

V. Future Outlook

This strategic cooperation marks a significant milestone for XOOER in its deep commitment to the digitalization of the real economy and for MIN SHANG WORLD in perfecting its digital service ecosystem. Moving forward, both parties will use this signing as a starting point to continuously deepen their multi-dimensional collaboration, leveraging their combined technological and industrial resources to continuously iterate and adapt customized overseas service products to meet the needs of Fujian businesses across different industries. They will also implement regular joint salons, specialized digital empowerment training programs, and joint industry investment promotion projects to help countless Fujian businesses both domestically and internationally expand into global markets in a compliant and digitally-driven manner, jointly building a new global landscape for Fujian business industry services.