Esports arenas, convenience stores, card rooms, hotels… more and more brick-and-mortar stores are entering the coffee market using the "shop-in-shop" model. How to get started with zero experience? This practical guide will give you the answer.
“I want to add a coffee service to the shop, but I know absolutely nothing about coffee.”
This is the sentence that the Coffee Tribe team hears most often every day.
In fact, this is the reality for most brick-and-mortar store owners—they are already busy with their main business, so how can they have the energy to study the origin of coffee beans, the extraction temperature, and the thickness of milk foam?
But not understanding coffee doesn't mean you can't sell it.
Breakthrough point 1: Fully automated equipment = no need for baristas
Traditionally, making coffee requires a barista. But fully automatic IoT coffee machines have completely changed this logic.
Coffee Tribe's equipment is equipped with a commercial-grade extraction system, featuring one-button operation and a 30-second dispensing time . Ordinary staff can easily use it after a simple training session, requiring no professional background.
What does this mean? Your cashiers, servers, and receptionists can all work part-time as "baristas." No need to hire extra staff or pay exorbitant barista salaries; your existing team can handle it.
Breakthrough Point Two: SaaS Systems = No Management Skills Required
People who don't understand coffee often worry about "how to manage it".
KaBlog's self-developed SaaS cloud-based intelligent management system makes management extremely simple:
- View sales, revenue, inventory, orders, and customer data in real time.
- The system automatically issues warnings for material shortages, malfunctions, and abnormal situations.
- Automatically generates operating reports, making accounts transparent and clearly traceable.
- Supports WeChat QR code ordering and self-ordering via mini-program, eliminating the need for human cashiers.
You don't need to know anything about coffee, you just need to know how to use a mobile phone—all the business data is on it.
Breakthrough Point 3: Full support from headquarters = No need to figure it out on your own
Many brick-and-mortar store owners are most afraid of "having the equipment installed, but no one to teach me how to sell it".
KaBubble offers a six-pronged closed-loop service system , covering the entire process from initial contact to post-maintenance:
Early-stage support : Free equipment provision, free installation and debugging, free activation of the backend system, and free operation training.
Brand operation support : Free provision of a complete set of brand VI, promotional posters, short video materials, and store stickers; provision of opening event plans, holiday marketing plans, and customer acquisition plans; continuous output of operational skills, best-selling product pairings, and main beverage strategies.
Full revenue guarantee : Merchants permanently enjoy a high percentage of 70% commission, with no management fees or annual fees.
Simply put: you provide the venue, and I'll provide the whole package—from equipment and raw materials to operation and after-sales service, I'll handle everything for you.
Which stores are best suited for a side business of selling coffee?
The business formats currently covered by Coffee Tribe include:
- Esports arenas/internet cafes: young people gather there, and they need caffeine to stay up late.
- Chess and card rooms/billiards halls: leisure settings where coffee is a natural companion.
- Convenience store chains: high-frequency customer traffic, coffee is a standard value-added item.
- Gym: For healthy individuals, black coffee is a necessity.
- Hotel: For business travelers, breakfast coffee is a standard feature.
- Restaurants: Meal + Coffee Combos Increase Average Transaction Value
- Bookstores/Beauty Industry: Slow Consumption Scenarios, Coffee Increases Dwell Time
You can do it as long as your store has one square meter of unused space and a customer base willing to buy coffee.
Don't know anything about coffee? No problem. You just need to know how to sell it.